Bringing equity-driven,
human-centered research to healthcare systems that serve everyone.
I translate the needs of patients, caregivers, and underserved communities into decisions that shape how healthcare organizations build, deliver, and care.
I do my best work when it makes a real difference in someone else's life.
I'm a PhD-level UX research strategist with 10+ years of experience in healthcare, government, and enterprise environments. I help organizations understand where their systems are today — mapping current-state experiences, surfacing friction, and identifying gaps between user needs and regulatory requirements — so they can make informed, evidence-based decisions about where to go next.
HIPAA certified and fluent in clinical workflows, I bring both the research rigor and the regulatory literacy that healthcare organizations need. My work has reduced IT burden, informed federal product strategy at scale, and translated gerontology and dementia-care research into dignity-preserving product decisions.


10+
100+
Clients Served
Years of Experience
WHO I AM
My Work
Rethinking Senior Wellbeing: Designing for the Caregiver Behind the Care


We assumed caregivers needed a better scheduling tool. Research told a different story. The real barrier was adoption fatigue and EHR integration, not features. The design followed the rhythm of real care, not our assumptions about it.
Designing for Transition: Autonomy Beyond Blindness with IBM Watson


Accessibility often ignores the psychological shift of progressive vision loss. By centering design on the lived distinction between congenital blindness and acquired sight loss, I led the development of an integrated AI assistant. We moved beyond simple screen reading to create an agentic system that prioritizes user dignity and functional independence.
Restoring Federal Trust: Solving the SAM.gov Entity Crisis


Federal procurement is the backbone of government operations, yet "duplicate entities" created a wall between the system and its users. By applying a systems-oriented lens to a fragmented verification process, I spearheaded a 35% improvement in usability, transforming a point of failure into a bridge for contractor success.
Experience
Over six years dedicated to improving healthcare systems through thoughtful UX research and service design in government settings.
Focused on human-centered, evidence-driven solutions.
Roles
Senior UX Researcher
IBM
2023 – 2025
Product Designer
Department of Defense
2021 – 2023
My Services
Tailored UX research and service design for healthcare and government.
UX Research
In-depth studies that uncover user needs and system gaps.
Service Design
Crafting seamless experiences across complex healthcare systems.
Systems Thinking
Aligning stakeholders to build sustainable, human-centered solutions.
Contact
Let's collaborate on thoughtful, human-centered design.
Phone
imari.sallins@gmail.com
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